A vision statement is the first step in the basic strategic process of any firm. These processes help the firms to understand their business enterprise and identify opportunities and shortcomings in their firm. VRIO Framework is one such business analysis framework tool used to analyze the internal resources and capabilities of the firm.
The value chain is essentially a form of analysis of business by which a company decompose into its constituent parts, seeking to identify sources of competitive advantage in those value-generating activities. That competitive advantage is achieved when the company develops and integrates the activities of its value chain more cheaply or better differentiated than its rivals.
Therefore the value chain of a company is made up of all its added value generating activities and the margins they contribute. The value chain is divided into two parts: Primary activities Inbound Logistics comprising receipt, storage and distribution of raw materials.
Outbound Logistics - Storage of finished products and consumer product distribution. The Dyson plant manufacturing is located in a rural village located in the west of England. Product meetings are held in sound proof rooms Vacuums, fan, hand dryers, moving into integrated kitchens and robotic vacuums following the success of iRobots Product manufacturing is carried out in countries like Malaysia and China where labour is cheap and cost of warehousing and distribution logistics are cost effecting helping to cut down production costs and also ultimate product MRP.
Nearness to supply sources also help to maintain quality standards. Dyson products are new, and different,: Dyson has one of the best online retail stores, which is responsible for most of distribution functions for the company. Unique Engineering design protected by IP rights.
Secondary activities Firm Infrastructure General Management Infrastructure organization supporting activities across the enterprise, such as planning, accounting and finance. The operation in the UK employs varied people: Creativity is rewarded and encouraged.
A major part of profits is ploughed back in product design.
Staff are encouraged to process their ideas whatever be the cost and are rewarded for their efforts. Technology Development -Development of technology, research and development: The company is focused on innovative product design and development and ploughs back almost half its profits into ruggedness testing of prototypes whatever be the cost involved.
Procurement Procurement is done near the suppliers of the raw materials and are thoroughly tested for zero defects in the procurement stage. The IP greatly facilitates the process of introducing innovative technology on the market — before a product is launched it is thoroughly tested for ruggedness by breaking down to prototypes and locating manufacturing defects at the same time plays an essential role in promoting the image of its technological excellence and all Dyson products are new or improved and need little servicing.
Thanks to the added value obtained, the greater profitability leads to increased income or productivity. The value chain is not a collection of independent activities but a system of interdependent activities.
Value activities are related by links in the value chain. The links are the relations between the manners in which an activity and the cost or performance of another will play Dyson company is very rigid about maintaining its product secrecy.
The vacuum cleaner value chain located in Malaysia ahs the support of as many as 20 highly specialised testing laboratories all of which are located in the vicinity of the manufacturing plant. There are also additional testing stations which operate round the clock.
Hand dryers are produced in Nanjing, China. Dyson has its operations in more than 45 countries situated all around the globe and has a presence in highly competitive markets like Japan, China and USA. By the shifting its production to low cost economies in Asia and China Dyson has brought down the labour component in its product pricing and at the same time increased its profits which have enabled the company to retain and attract a lot of talented engineers.
These policies have enabled the company to compete with products manufactured in high cost economies like Europe and USA.
A prototype is broken down and put together again more than a times and more than prototypes are created if necessary for a single product before it is launched in the market. The company promotes an environment where creative ideas are nurtured and rewarded.INPUT Firm Infrastructure Human Resource Management Technology Development Procurement Inbound Logistics Operations Outbound Logistics Marketing & Sales Services Research & Development Inbound Logistics Operations Outbound Logistics Marketing & Sales Services OUTPUT Modified from: Porter Value Chain Model .
'Inside Dyson': A Distinctive Company Internal Analysis External Analysis SWOT History and Growth Founded by James Dyson, master inventor who applied engineering to functional problems with an artsy splash of colors.
Pioneers in technologies such as bag less vacuum cleaners, energy efficient hand dryers and desk fans with no blades. VRIO The VRIO framework is a set of four questions of: Value, Rarity, Imitability, andOrganization (Barney and Hesterly, ).
It is a tool to analyze company’s resourcesand capabilities to discover their potential competitive advantages or to identifycompany’s . VRIO Framework Analysis Value One of biggest resources is its brand name.
Brand awareness is an asset that possesses intangible value to the firm. Dyson already had many experiences in designing, manufacturing, and selling distinctive vacuum cleaners. 'Inside Dyson': A Distinctive Company Internal Analysis External Analysis SWOT History and Growth Founded by James Dyson, master inventor who applied engineering to functional problems with an artsy splash of colors.
Pioneers in technologies such as bag less vacuum cleaners, energy efficient hand dryers and desk fans with no blades. VRIO Framework Analysis Value One of biggest resources is its brand name. Brand awareness is an asset that possesses intangible value to the firm.
Dyson already had many experiences in designing, manufacturing, and selling distinctive vacuum cleaners.