Marketing of barcelonas tourism industry

Barcelona is a case study where many of the mentioned strategies have been used. Tillwhen the Olympic Games were celebrated, the city was a second tier destination within the European circuits. Despite having held two International Exhibitions, it had lost most of its appeal as a destination.

Marketing of barcelonas tourism industry

Tourist numbers in Barcelona Spain Premium Industry-specific and extensively researched technical data partially from exclusive partnerships. A paid subscription is required for full access. Number of tourists in hotels in Barcelona city from to in millions Exclusive Premium Statistic This statistic displays the number of tourists staying in hotels in the city of Barcelona in Spain from to The number of international tourists visiting Catalonia also increased over the period, reaching around 19 million in Barcelona is the second most populous city in Spain and capital city of Catalonia.

As a tourist destination, Barcelona is one of the most popular in Spain as well as Europe.


Worldwide the city ranked as the 25th most visited city based on international arrival figures in and 6th among European city destinations in That year overnight tourists arriving in Barcelona spent around Tourism in Spain Travel and tourism plays an important role in the Spanish economy, with the industry having a major impact on economic growth and employment.

In the tourism sector made a total contribution of around The country is split into autonomous communities, of which Catalonia is the most visited by international touristsfollowed by the Canary Islands and the Balearic Islands. Show more Number of tourists in millions .Jun 13,  · Ada Colau, centre, celebrates the victory of her party after elections in Barcelona, Spain.

Photograph: Emilio Morenatti/AP On a rainy night in June last year, 2, people crammed into a . In the Provincial Council of Barcelona created the Tourism Promotion Office in order to boost tourism development in the province that, until that moment, would only register up to a certain level of activity in the city of Barcelona, Sitges and a few other coastal towns.

However, the inland area of the province, traditionally focused on industry .

5 New Tactics for Your Tourism Marketing Strategy

Barcelona’s tourism activity: development and management. 4 00 Prologue. Tourism Policies in Barcelona Barcelona is a mature tourist destination that receives more than 27 million visitors per year, half of whom. Beacons of light in an expanding universe: an assessment of the state-of-the-art in tourism marketing/marketing research.

Journal of Travel & Tourism Marketing. 5(4): Schaar, R. (). Sep 27,  · Tourism never exists inside a vacuum, and Barcelona is an excellent lens through which the intersection of globalism, tourism, and the international economy can be seen.

issue that tourism industry provides considerable foreign exchange earnings to the economy of any country caused tourism to have wide dimensions in various economic, social and cultural aspects and become an industrial income generator for the economy of .

Marketing of barcelonas tourism industry
Tourism development plan in the Province of Barcelona - THR, Innovative Tourism Advisors